From before #BookTok began in 2019 to now in 2022, the sales of backlist titles that have trended on #BookTok increased over 1,000%! As it turns out, the platform makes a huge difference. The Song of Achilles by Madeleine Miller.Using LibraryData, we gathered data on the library circulation of 20 backlist titles and series that have trended on #BookTok since 2020: What impact does #BookTok have on the Canadian library circulation of backlist titles? We find out in this instalment with the help of LibraryData, our national Canadian library collection and circulation analysis tool. The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid.They Both Die At The End by Adam Silvera.It Ends with Us series by Colleen Hoover.A Court of Thorns and Roses series by Sarah J.All the Bright Places by Jennifer Niven.Shadow and Bone series by Leigh Bardugo. Red, White & Royal Blue by Casey McQuiston. This list is almost identical to the one we used to analyze the sales of #BookTok trending titles. Why is it different? LibraryData stores ISBNs in clusters. These ISBN clusters may contain any number of ISBNs related to one title or to a series of books. This means that if a title belonged to a series of books, data for all the titles in the series were included. Altogether, these titles were associated with 280 ISBNs:.The smallest number of ISBNs related to a title or series is one ISBN.The largest number of ISBNs related to a title or series is 85 ISBNs.While each title had 14 related ISBNs on average, the median number of ISBNs was 5.ĭrumroll, please! The demand for #BookTok titles.
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